We supported the redesign of ‘Holy Basil Oil in Water 2022’, a toner fragrance produced by cosmetics brand SHIRO.
Its raw material is karpoora tulsi, a holy basil originating in North Africa. Tulsi flowers have characteristic sweet and soft scents, while the stems and leaves are spicy. Olfactive Studio Ne reviewed in detail each manufacturing step, to maximise quality without losing the delicacy of the natural materials.
Close analyses were made at each production stage, from method of leaf cutting at harvest, to storage, drying, and transport conditions. Our six-month experimentation and verification resulted in a successful redesign and update of this fragrance, with higher quality and richer aroma.