CFCL is a knitwear brand with a name abbreviated from Clothing for Contemporary Life. We spent two full years creating for them a wholistic world of olfactive experience. As part of CFCL’s total shopping experience using all five senses, they include our fragrance with deliveries of purchased items. The scent is also used for olfactive spatial experiences in their boutiques.

Our project came to fruition at the launch of this original perfume for a cutting-edge brand which combines sustainable creations with 3D knitting. The combination captures the brand’s advanced thinking, and well-honed sensitivity.

The perceptiveness and delicacy of CFCL’s products are strengthened by the high transparency of our fragrance. It evoked the retention of water in clear skies after rainfall, to which is added a sharpness taken from essence of cypresses cone. The resulting aroma expresses innovative spirit and energetic growth, like leaves and stems surging heavenwards.
Overall balance was fine-tuned using the sweetness and freshness of Cuban mint, the qualities of which perfectly suit the neutral sentiments of the knitwear brand.